20- Jodi Rubin- Reading empowers Greatness
5 days of Focus Mini-Course:
Reading Empowers Greatness with Jodi Rubin
In this episode of the 'Designed for Greatness' podcast, Candice interviews Jodi Rubin, Senior Vice President of Marketing and Partnerships for Reading is Fundamental. They discuss the importance of literacy and the impact of reading on children's lives. Jodi shares her passion for the Rally to Read initiative, a six-month campaign starting on October 1st, 2024, aimed at increasing children's reading frequency and motivation. The initiative features read-alouds by authors, themed activities, and book giveaways. Jodi emphasizes the transformative power of reading as a fundamental right for all children and the community's role in supporting literacy. Listeners are encouraged to visit rallytoread.org and also look into Candice’s free mini-course, 'Five Days of Focus,' aimed at aligning mind, body, and spirit.
00:00 Welcome to the Design for Greatness Podcast
00:09 Introducing Jodi Rubin: Marketing Leader and Literacy Advocate
01:16 The Mission of Reading is Fundamental
03:14 The Importance of Reading and Literacy
04:55 Rally to Read: A Nationwide Reading Campaign
09:31 Jodi Rubin's Personal Journey and Passion for Reading
13:38 The Impact of Physical Books and Reading Aloud
21:28 Books as Windows and Mirrors: Social Emotional Learning
23:46 Final Thoughts and Call to Action
